Liad Amir Gardening
Designed a comprehensive branding package—including a logo, business cards, and front-yard signage—for Liad Amir, an Israeli landscape entrepreneur operating in Canada.
Creative Process & Concept
My initial creative direction focused on the passion and care Liad brings to his craft. I developed several concepts, including a personal favorite featuring hands cradling soil and a growing sprout to symbolize nurturing growth.
More variations and sketches
The Final Selection
Ultimately, the client chose a deeply personal direction.
The final logo is based on a drawing by the client’s son, which I refined into a professional brand asset.
The design beautifully bridges the client’s dual roots by blending the climates and flora of Israel and Canada:
- The Apple: Representing the Canadian climate.
- The Sabra (Prickly Pear): Representing his Israeli heritage.
This project was a wonderful exercise in balancing strategic design concepts with a client’s deeply meaningful personal story.
Custom floral illustrations created for business cards and yard signs
Yard Sign
Business Card
Liad Amir Gardening
Designed a comprehensive branding package—including a logo, business cards, and front-yard signage—for Liad Amir, an Israeli landscape entrepreneur operating in Canada.
Creative Process & Concept
My initial creative direction focused on the passion and care Liad brings to his craft. I developed several concepts, including a personal favorite featuring hands cradling soil and a growing sprout to symbolize nurturing growth.
More variations and sketches
The Final Selection
Ultimately, the client chose a deeply personal direction.
The final logo is based on a drawing by the client’s son, which I refined into a professional brand asset.
The design beautifully bridges the client’s dual roots by blending the climates and flora of Israel and Canada:
- The Apple: Representing the Canadian climate.
- The Sabra (Prickly Pear): Representing his Israeli heritage.
This project was a wonderful exercise in balancing strategic design concepts with a client’s deeply meaningful personal story.
Custom floral illustrations created for business cards and yard signs
Yard Sign
Business Card